I make marketing work. Really work.

Ex-AWS. Ops strategist. MarTech translator. I help teams untangle systems, scale smarter, and actually ship.

I scale strategy like it’s my day job — because it is.

I’ve spent the last decade making marketing teams more efficient, more aligned, and significantly less chaotic. I’m not just here to push buttons — I’m here to solve the root issues, build scalable systems, and empower marketers to move fast without breaking everything.Also: I’ll usually have a checklist for that.

Built for scale. Proven at scale.

At AWS, I supported over 1,000 global marketers — streamlining systems, resolving platform pain points, and helping teams launch better, faster.I owned and led the Email Bar Raiser program, raised the bar for operational rigor, and brought clarity to the MarTech madness.Before that? Education. Public sector. Transit. Different worlds — same messy systems. I helped fix them.

What they’ve said when I’m not in the room.

  • “The ops guy who makes things make sense.”

  • “He’s like a MarTech translator — fluent in both systems and people.”

  • “Probably has a flowchart for this conversation.”

  • “The calm in the chaos. And funny, too.”

Some real. Some paraphrased. All earned.

Ops, automation, and “please untangle this mess”

If there’s a problem between idea and execution, I probably know why — and how to fix it. Whether it’s campaign ops, email execution, tool governance, or building enablement programs that actually stick, I help teams stop spinning and start shipping.Marketo, Salesforce, AEM, training, reporting (and so much more) — I play in all those sandboxes. And I’ve got the scars (and solutions) to prove it.

Your stack isn’t broken. Your system is.

  • I believe great marketing operations is about removing friction, not adding steps.

  • That enablement isn’t optional.

  • That process can be both rigorous and humane.

  • That tech is only useful when teams know how to use it.

  • And that email deserves more respect than it gets.

You made it this far. Might as well reach out.

Want help fixing a process, improving execution, or just venting about your tech stack? Let’s chat — see the links below.No pressure. No spam. Just smart marketing talk.LinkedIn | Email